MARKET OPPORTUNITY & SELECTION

What market opportunities exist? Can they be capitalized? What are the risks? These are common questions senior managers and executives must answer and weigh in their decision to act and effectively manage products, services, resource allocation and markets.

The Market Opportunity Evaluation & Selection tool helps senior level managers and executives direct their market management process. It provides a systematic approach for evaluating and selecting market opportunities and a fact-based rationale for creating a product launch plan that will have a positive impact on your business.

Using this tool enables organizations to:

  • Quickly develop a credible business plan for a new product or service or an entirely new line of business
  • Determine which marketing opportunities to pursue
  • Discover their market management strengths and weaknesses
  • Be prepared for best-case, worst-case scenarios that might affect new product development

The results help companies move forward with confidence and precision. Contact CIMS for more information.