Tag Archives: new product development
From Stage-Gate to Triple-A: A Next-Gen Approach to Launching Products

In the 30 years since Robert G. Cooper introduced Stage-Gate®, it has become the most widely used process for steering product ideas to their launch. Still, the process has its share of critics, as Cooper readily concedes today. In the … Read More

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How Charismatic Champions Boost NPD Performance

By Mike Wolff Champions have three distinguishing characteristics, NC State management professor Stephen Markham reported in CIMS Technology Management Report No. 2, 1999: Champions adopt projects as their own, they support those projects beyond what would be expected from others in … Read More

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