Sign Up to Learn Best Practices of Digital Transformation

FOR IMMEDIATE RELEASE                                                                        NOVEMBER 14,  2016

Raleigh, N.C.–There’s no denying that computers have rewritten the way we do business. But some authorities believe we’ve yet to fully leverage digital technologies to improve business models, competencies, activities and processes in a transformative way. Companies that embrace digital transformation and the innovation it fosters can improve the way they operate, create value and generate revenues. But doing so requires requires a blueprint that few companies currently have the knowledge or skills to draw.

 The Center for Innovation Management Studies (CIMS) hopes to empower businesses to create their own such blueprints. The theme of the organization’s annual meeting, scheduled for Wednesday, Nov. 30 in Research Triangle Park, N.C., is digital transformation and how to make it a reality for your company.

The meeting will take place from 8:30 a.m. to 5 p.m. at the Research Triangle Park Foundation and is open to the public. A unique industry-university research center supported in part by member companies and based in the Poole College of Management at N.C. State University in Raleigh, CIMS has pioneered the use of digital technologies such as Big Data analytics for business intelligence and strategy on behalf of its members.

The meeting’s goals include helping participants to:

-Define a value proposition for new digital service offerings

-Identify the value network and ecosystem required to deliver the value proposition

-Develop the competence base needed for implementation

-Learn to manage the complexity associated with change programs

-Share their challenges and learn lessons from other firms who have completed their own digital transformation

Speakers will include:

Shaun Sweeney, IT manager at Cisco Systems. Shaun Sweeney is responsible for sharing the Cisco IT experience and showcasing how the company uses its own technologies and solutions to realize business outcomes. Sweeney’s team creates a variety of Cisco IT content and events for customers, partners, and the Cisco sales organization.  His remarks will focus on how world changes compel IT organizations to change to enable their internal business partners to respond to market conditions. He’ll also share how Cisco IT has set out a new digital operating model and blueprint to meet changes within the company, and how technology and culture need to be looked at in parallel to make these changes.

 Kirk Goldman, Executive Director, Strategy & Business Development at Toshiba Global Commerce Solutions, a CIMS member company. The retail industry faces a critical inflection point. Societal and technological market pressures have placed retailers of all sizes and in all sectors in a bind. Toshiba Global Commerce Solutions helps its clients embrace digital transformation to compete and thrive through these challenges. Throughout his career, Goldman has worked closely with global retailers to define and execute store, e-commerce, merchandising and supply-chain strategies. He is also the author of several Harvard Business School case studies on strategy, marketing and finance. Goldman will share how the company is helping to drive digital transformation in retail stores.

Dr. William Rand, Assistant Professor, Poole College of Management. William Rand studies the use of computational modeling techniques, like agent-based modeling, geographic information systems, social network analysis, natural language processing, and machine learning, to help understand and analyze complex systems, such as the diffusion of information, organizational learning, and economic markets. While there’s growing interest in determining whether social media analytics can provide new insight into business performance, some question whether these new data sources are optimal or merely added noise for timely decision making. Dr. Rand will discuss how to apply social analytics and predictive modeling techniques to social data that companies can gain or already possess about their customers.

Dr. Gerhard Gudergan, Department Head for Business Transformation, Aachen University, Germany. Gerhard Gudergan is Head of the Unit Research and Head of Department Business Transformation both at FIR Institute for Industrial Management at RWTH Aachen University. Dr. Gudergan is also director of the Center Smart Services on the RWTH Aachen Campus and founder of the Service Science Innovation Lab at RWTH Aachen Campus. He and other thought leaders know that when it comes to digital transformation, traditional firms may face the toughest obstacles because of assumptions and theories regarding organization design and governance that no longer apply. Dr. Gudergan will reveal details of an international study CIMS is conducting with RWTH Aachen University to discover best practices and patterns of transformation towards digitalized business models and processes. He’ll discuss insights and findings about novel approaches to accelerate digital transformation.

Rounding out the speaker roster are several other members of the Poole College faculty as well as its new dean, Annette Ranft, and a representative from the education practice of SAS. The meeting is open to the public. Fees vary depending on the number of sessions attended; registration is required and closes Nov. 21. For more information or to register, visit

 About the Center for Innovation Management (CIMS)

Founded in 1984, the Center for Innovation Management Studies (CIMS) is a research center of the Poole College of Management at N.C. State University in Raleigh, N.C. CIMS is the leading authority on innovation management and innovation research and represents a unique convergence of academia and industry. With today’s businesses as its focus, CIMS creates, synthesizes and disseminates information on innovation management. It also helps develop current and future generations of innovation-management researchers and practitioners. Helping clients and member organizations use Big Data analytics, or decision modeling, has become a core competency of CIMS, which partners with N.C. State’s computing experts and supercomputing resources in these projects. Two of its leaders, Steve Markham and Paul Mugge, are the authors of Traversing the Valley of Death: A Practical Guide for Corporate Innovation Leaders, which synthesizes a combined 60 years of industry experience and 20 years of researching the practice of innovation management into a replicable system that demystifies the process of transforming ideas into viable products. For more information, contact Michelle Grainger, Managing Director, at 919-513-0166 or visit the CIMS web site at


2 Responses to Sign Up to Learn Best Practices of Digital Transformation

  1. raveena says:

    Great blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also

  2. sanya says:

    There is much transformation needed to digital technologies to improve business models