CIMS Annual Meeting to Focus on Digital Transformation



March 23, 2018

Learn How to Digitally Transform Your Business or Organization

Research Triangle Park, N.C.–Digital transformation isn’t just a buzzword. Thousands of organizations around the world have engaged in the process of using digital technology to not only improve the efficiency and relevance of existing systems, but as a tool to identify new opportunities for how they may offer value to their customers, a process that often leads to breakthrough innovation.

“What it Takes to Digitize Your Business” is the theme of the 2018 Annual Meeting of the Center for Innovation Management Studies (CIMS), an international industry-university partnership based at N.C. State University. Having earned a reputation as a global leader in the management of breakthrough innovation and the use of data to inform business intelligence, CIMS is uniquely qualified to sponsor a forum on the latest in digital transformation.

“We have helped hundreds of industry-leading companies use technology to better foster innovation throughout their organizations,” said Paul Mugge, executive director of CIMS and a former IBM executive. “But digital transformation, as we see it, has the potential to be a real game changer for companies looking to achieve top-line growth.”

The meeting will be held on Thursday, April 12, from 7:30 a.m. to 4:30 p.m. at the Research Triangle Park Foundation in Research Triangle Park, N.C. Although the meeting is open to the public, advance registration is required.

CIMS researchers will present findings on a groundbreaking, three-year study of digital transformation across more than 500 organizations around the world. The study has been led by Gerhard Gudergan, Executive Director of the Center for Smart Services at RWTH Aachen Campus and Director Research of FIR at RWTH Aachen University in Aachen, Germany. In addition, the meeting will feature presentations from both executive practitioners as well as scholars with whom CIMS has partnered.

They include:

  • Rahul Basole, an associate professor at Georgia Tech’s School of Interactive Computing. Dr. Basole will address challenges in navigating transformations from an ecosystem perspective and discuss the value of adopting novel visual analytic and computational methods and tools to augment and accelerate decision makers’ ability to discover, make sense, and analyze opportunities and strategies.
  • Veena Pureswaran, global research leader at IBM’s Institute for Business Value. Blockchain technology – which creates a permanent and transparent record of transactions – has the potential to mitigate frictions across industries. The IBM Institute for Business Value, supported by the Economist Intelligence Unit, has been studying adoption of the blockchain technology and its intersection with other emerging technologies such as the Internet of Things. Ms. Pureswaran will share these findings and discuss how the future of business networks will be transformed.
  • Larry Blue, chief operating officer, Bell and Howell. With help from CIMS’ researchers, Bell and Howell has evolved from focusing solely on mail equipment automation to embracing digital technologies to enhance manufacturing and distribution applications. Mr. Blue will discuss how Bell and Howell–a CIMS industry sponsor–is  transforming its own business using the CIMS System for Industrial Innovation, a step-by-step process that the company says has been instrumental in uncovering opportunities for expansion and growth.
  • Mladen Vouk, distinguished professor of computer science, associate vice chancellor for research and administration, and director of the N.C. State Data Science Initiative. Cyber security remains an area of concern. Dr. Vouk will look at the importance of equipment, hiring and training staff and, most important, having a proactive plan to protect your organization from such risks.

For more information or to register, visit the CIMS events page.


Founded in 1984, the Center for Innovation Management Studies (CIMS) is a global, virtual research center located in N.C. State University’s Poole College of Management. It is the only industry/university cooperative research program focused on how to manage innovation, and is dedicated to fostering a collaborative environment among scholars, researchers, and business executives. CIMS works closely with industry leaders and university researchers to identify new ways of increasing top-line growth, whether through new business models, processes, services or product innovations. The CIMS Innovation Management (IM) framework provides a roadmap through which the key elements of IM can be learned, practiced, measured, and ultimately improved and managed. 

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