IM Maturity Assessment

Part 1: Core Competencies Part 2: Management Dimensions

Idea Management >Market Management >Portfolio Management >Platform Management >
Project Management >

Idea Management is the ability of a firm to effectively identify, assimilate, and qualify information regarding new technologies or ideas that can lead to highly differentiated, breakthrough products.

Select the response that best describes the CURRENT level of IM maturity for Idea Management:

Ad Hoc

Ideas about new breakthrough products and services are thought to be domain of R&D. Importance management places on innovation is questionable.

Defined

The R&D portfolio is segmented into "horizons" (e.g. H1, H2, H3). Investment focus on promising technologies with tools to help encourage formal submission of new ideas.

Managed

"Innovation board" exist for new ideas to be systematically reviewed. Time and resources allocated for idea development by cross funtional teams. Decision support tools help evaluate commercial viabiltiy and investment decisions.

Leveraged

Outside resources are embraced as key business partners, suppliers, and academics participate in the innovation process for breakthrough ideas. Monetary incentives drive development of innovative soltuions and complex problem solving

Optimized

The organization is "ambidextrous" with distinct idea management capabilities at the front-end allows for incremental and radical ideas.